Business & Management

Reverse Logistics is the process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption …

Demand forecasting is a field of predictive analytics which tries to understand and predict customer demand to optimize supply decisions by corporate supply chain and business management. Demand forecasting involves quan…

Marketing automation is frequently used at many places in the marketing world. When it comes to email, marketing automation refers to the process of sending email campaigns by an email marketing software to the customers…

Joint venture is a growth strategy in which two or more companies, establish a new enterprise (or organisation) by participating in the equity capital of the new organisation and by agreeing to participate in its managem…

Search engine optimization is improving the visibility of your brands webpage by appearing higher on the results of a search engine using high frequency of relevant keywords that users would use while looking for content…

Dynamic content is the content that can be displayed & triggered based on data entered by the subscriber. It helps the business to personalizes the marketing experience for the customers to help drive more sales. For e.…