What is Search engine optimization?

Search engine optimization is improving the visibility of your brands webpage by appearing higher on the results of a search engine using high frequency of relevant keywords that users would use while looking for content related to your brand/offering. This is an unpaid means of promotion and better SEO can lead to higher traffic on your webpages.

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The Term SEO Means (Search Engine Optimization) the method of optimizing and rank an internet site on the primary page of google program . So it’ll appear in first positions within the organic results of any search engines. SEO requires an understanding of program algorithms. How do search engines work? What people look for , and the way users search.

Successful SEO website makes a site appealing to users and search engines. it’s a mixture of selling getting more traffic from the organic search result for free of charge . All popular search engines such like Google, Yahoo, Bing, and lots of search engines have a primary search results, where sites and other content like videos, audio, text, images or local listings are shown and ranked supported what the program considers most relevant users.

Search engine optimization (SEO) is that the technique of getting targeted traffic from any region to our website from an enquiry engine’s organic (without paid traffic) rankings. Common tasks related to SEO include creating high-quality content that’s why content is taken into account as a serious SEO ranking factor,

optimizing content around specific keywords (keyword researching), and building backlinks (backlinks). the most advantage of ranking for a selected (long-tail) keyword is that you simply can get free organic traffic to your site, month after month. There are some ways to drive traffic to your website but SEO is that the major source of getting organic traffic for your blog site or website.

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Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web.
Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.
Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.