What is Email marketing automation?

Marketing automation is frequently used at many places in the marketing world. When it comes to email, marketing automation refers to the process of sending email campaigns by an email marketing software to the customers and prospects based on a set of triggers predefined by the business.
For example, ABC Ltd. uses email marketing automation to send special offers to a set of customers who complete a purchase of $10.

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Email marketing is important for building relationships because it gives the chance to communicate directly to the customer. One of the biggest advantages of email marketing is the lower cost compared to other marketing mediums. It is the real fact that no channel is best suited for direct communication to your users and customers than email marketing. It is the most cost-effective solution for connecting with your audience and keeping them updated on a regular basis.

Email marketing automation is the use of software that can generate email responses automatically without any input from the person or business itself.
Email marketing automation encompasses a variety of strategic and time-saving features for administrators. Automating often tedious tasks like sending follow-up emails, reminder emails, away messages, and more reduce distraction and means focused on other objectives.
Utilizing these features will undoubtedly save you hours in the long run to better focus on your business’ success!

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Email marketing automation is a strategy in which marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.
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Email marketing automation is all about making promotional campaigns an automated process. How is it useful? Automating emails saves marketers the hassle of creating and sending new emails each time when a prospect shows interest in a brand, a customer abandons a cart, business launches a sale, and so forth. Apart from that, studies have shown that using marketing automation software leads to an 80 percent increase in the number of leads and a 77 percent boost in conversions.
Email marketing automation enables businesses to create highly segmented mailing lists. Marketers can segment their lists based on subscriber activities and Customer Relationship Management data .
From effective segmenting, marketers can reap highly-targeted marketing automation workflows that maximize both sales and engagement.