What is Email marketing automation?

Marketing automation is frequently used at many places in the marketing world. When it comes to email, marketing automation refers to the process of sending email campaigns by an email marketing software to the customers and prospects based on a set of triggers predefined by the business.
For example, ABC Ltd. uses email marketing automation to send special offers to a set of customers who complete a purchase of $10.


Email marketing is important for building relationships because it gives the chance to communicate directly to the customer. One of the biggest advantages of email marketing is the lower cost compared to other marketing mediums. It is the real fact that no channel is best suited for direct communication to your users and customers than email marketing. It is the most cost-effective solution for connecting with your audience and keeping them updated on a regular basis.

Email marketing automation is the use of software that can generate email responses automatically without any input from the person or business itself.
Email marketing automation encompasses a variety of strategic and time-saving features for administrators. Automating often tedious tasks like sending follow-up emails, reminder emails, away messages, and more reduce distraction and means focused on other objectives.
Utilizing these features will undoubtedly save you hours in the long run to better focus on your business’ success!

1 Like

Email marketing automation is a strategy in which marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.
I follow kuware for Marketing related info. Hope this helps.

Email marketing automation is all about making promotional campaigns an automated process. How is it useful? Automating emails saves marketers the hassle of creating and sending new emails each time when a prospect shows interest in a brand, a customer abandons a cart, business launches a sale, and so forth. Apart from that, studies have shown that using marketing automation software leads to an 80 percent increase in the number of leads and a 77 percent boost in conversions.
Email marketing automation enables businesses to create highly segmented mailing lists. Marketers can segment their lists based on subscriber activities and Customer Relationship Management data .
From effective segmenting, marketers can reap highly-targeted marketing automation workflows that maximize both sales and engagement.

Email marketing is an effective method which can bring customers to the brand closer. You can use automation tool to save time to do email marketing. Mass email sender is the best tool for me. It can send email to many customers at the same time and void being marked as spam.

With Atlantis BPO Solutions’ data-driven approach to email marketing strategy, you will be able to improve customer engagement and conversions. Our email marketing services cover planning, building, and executing email marketing campaigns, newsletters, products, and promotions.

Marketing For a successful email marketing campaign we ensure:

Direct to customers:

Engaging with your customers directly and marketing specific products and services to a specific audience helps to increase site visits, engagement, and purchases.

Innovative tracking strategies:

Our email marketing team uses innovative strategies to help you achieve your goals and simplify the process of adapting your strategy.

Achieve a higher open rate:

Without clicks, a great offer is useless. Our goal is to help you increase open and click-through rates by crafting smart subject lines.

We Create Bespoke Email Campaigns

Email strategy:

To build scalable email campaigns, we understand the latest trends, most advanced technologies, and privacy laws. This includes strategy, automation, fulfilment, reporting and analytics


As soon as a prospect reaches a nurturing or sales stage, they will be segmented into a separate list, allowing you to continue engaging with them.


Our email marketing team works directly with you to improve, expand, and develop your email channel by defining campaigns, managing campaigns, and understanding the project scope.

List management:

Our email marketing team places a great deal of focus on list quality when pulling and segmenting lists. We also assist you with managing your ESP relationship and budget for the email market.

Advanced targeting:

As part of our email marketing service, we run targeted email campaigns to your segment of customers, and you get to create emails that are beautiful, responsive, and high-performing for your customers.

Email High-Value Prospects at The Right Time

Our email marketing specialists and email copywriting team work with you to build email campaigns that have a significant impact on your revenue. And at the same time, we ensure all your emails successfully render for all types of users and browsers.

Our email marketing consultants help you design and develop emails and provide recommendations for campaign optimization.

Very interesting, Thank you!