Let’s start with facts:
Facebook has 2.37 billion users.
Out of this, Over 1.49 billion are daily active users.
Not only this, Facebook adds 500,000 new users every day.
Moreover, 26.3% of the online population is using Facebook.
These numbers tell us about the popularity of this social networking website.
An ad there can help us reach those 2.37 billion people.
A reach like that is not possible unless and until you are doing a[ worldwide TV campaign
Having created ads for most of the Fortune 500 companies, this is something I have learned as a Madison Avenue Adman – You go wherever your audience is.
Earlier, we were spending a lot of time on TV and TV advertising started booming.
Now, we are spending most of our time on Facebook, and with that, the importance of Facebook advertising is rising.