Marketer
A marketer is someone who is in charge of developing an involvement chain between the consumer and the company’s product or service. This engagement is gained by keeping large inventories of products on hand for supply or by adequately marketing the product to encourage large sales.
Responsibilities of a marketer:
- A marketeer’s job is to make the best use of each customer’s time and shape their perception of the product or service.
- Additionally, a marketer tries to achieve brand extension by growing markets or products. It also aims to provide all the consumers of the company with goods & services that satisfy them.
- It also aims at building a customer relationship management system that the customers are retained for longer durations.
- In the long run, marketers aim to minimize the cost of acquiring& retaining the customer.
There are a number of responsibilities of a marketer, which can be segmented as follows:
- Market Research:
- Market strategy
- Advertising
- Sales strategy
- Public Relations