Now that you know who you want to attract, it’s a matter of figuring out what motivates them. Just as one message doesn’t appeal to all, one promotion doesn’t appeal to all. After all, we live in an age when people expect more personalized and contextualized messages.
As a self-proclaimed family fun connoiseur, I’m more motivated to act on a promotion that encourages me to bring family and friends. You can keep your 10% discount. That’s not going to motivate anyone to come to your center.