What skills do i need to become a marketer?

Skills required to become a marketer can be divided into two parts, namely soft skills & hard skills. Soft skills are wider and more generally applicable, and they are beneficial (or required) in a variety of job roles. Technical ability and expertise with certain tools and techniques are more important in hard skills. Because marketing is such a large area, the hard skills you’ll need to get recruited will vary greatly depending on the function, but for the sake of this post, we’ll focus on some of the most frequent abilities companies look for when recruiting a marketing generalist.

Soft Skills

  • Communication
  • Creativity
  • Problem-solving
  • Attention to detail
  • Interpersonal skill
  • Leadership
  • Adaptability

Hard Skills

  • Writing
  • Data analysis/analytics
  • Project Management
  • Social Media Marketing
  • E-mail Marketing
  • Content Marketing
  • Visual Marketing