The purpose of advertising is to inform the consumers about their product and convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
Purpose of advertising are:
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Increasing brand & products awareness.
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Standing out from the competition.
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Attracting current & potential customers.
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Educating your business customers.
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Increasing Sales Volume & ROI.
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Improving your brand positioning “image”
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Supporting other business operations.