What is the placement process of FMCG companies?

Business & Management
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Shortlist

Getting a shortlist is the first step in getting into an FMCG company. For this, you’ll need a well-balanced CV that includes PORs, extracurricular accomplishments, and internships. Although none of these are required, their existence increases your chances of being considered for a shortlist.

Students with particularly focused CVs, i.e., experience in only one area or industry, have been shown to receive fewer shortlists than students with balanced CVs, therefore always aim for the latter.

The GD Round

The majority of FMCG companies hold a GD round. They aim to see how well you can operate in a group and how forcefully you can make your argument without jeopardizing the group’s etiquette.

Your two primary responsibilities as a group member are to present clear, quality, and original points, listen to others and allow them to speak.

There are two types of candidates who are sure to be rejected in a GD:

  • Those who remain silent
  • Interrupters who those who speak by interrupting others.

You must have an excellent understanding of current events to perform well in a GD. In addition, you must have an opinion on the subject.

If you want to ace GDs, you’ll also need to improve your communication skills. However, a large vocabulary is not required. Simple English with proper grammar would suffice. The goal is to make your remark as straightforward as possible for the other members to comprehend.

The Final Interview

Marketing interviews are well-known for emphasizing soft skills. This means that you’ll be judged first and foremost on your abilities. That is, whether you are a good fit for the organisation. FMCG companies don’t assume you already know how to run a business. Candidates who are motivated to learn are preferred.

HR questions (HRQs) and Situational questions will be the most common sorts of interview questions. HR questions can be constructed using a simple three-step process:

  • Think of occasions in your life where you performed something noteworthy.
  • Consider the attributes you exhibited there.
  • Match the situations with a variety of HR questions.

“How will you improve the sales of product A in your area?” is an example of a situational inquiry. You don’t need to know any technical phrases; marketing professionals already dislike jargon and models. They require real-world insights, which can best be obtained by observing customers in a live market.

Do so, make a list of some fascinating insights, and share them with the interviewer; I’m sure they’ll appreciate it. So there you have it: the three steps to acing any FMCG interview.