What is the major role of marketing channels in supply chains?

  1. Marketing channels provide a more narrow focus within the supply chain.

  2. Marketing channels are purely customer facing.

  3. Supply chain management seeks to optimize how products are supplied, which adds a number of financial and efficiency objectives that are more internally focused.

  4. The major role of marketing channels is to make products available at the right time at the right place and in the right amounts.

  5. Marketing channels also form a supply chain, a total distribution system that serves customers and creates a competitive advantage.