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Marketing channels provide a more narrow focus within the supply chain.
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Marketing channels are purely customer facing.
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Supply chain management seeks to optimize how products are supplied, which adds a number of financial and efficiency objectives that are more internally focused.
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The major role of marketing channels is to make products available at the right time at the right place and in the right amounts.
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Marketing channels also form a supply chain, a total distribution system that serves customers and creates a competitive advantage.