Sales and marketing are two business operations that have an impact on lead generation and revenue inside an organization. Sales refer to all actions that result in the selling of goods or services, and marketing is the act of attracting clients to a company’s products and services.
Sales refer to the activities that lead to the selling of goods or services. Salespeople are responsible for maintaining relationships with potential customers (prospects) and providing a solution that leads to a sale.
Marketing, on the other hand, refers to all activities that serve to increase interest in your business. Marketers use market research and analysis to learn about the preferences of potential customers. Marketing departments are responsible for developing campaigns to promote a company’s brand, product, or service.
Between marketing and selling, there are a few essential distinctions to be made. For example, marketing targets the general public or larger groups of people, whereas sales targets smaller groups or subsets of the broader public.