What is sales training?

Sales training is a process of providing the sales force with specific skills for performing their task better and helping them to correct deficiencies in their sales performance. When a new product is introduced into the market, the market situation undergoes a change with the entry of a new competitor or a new technology.

In this case, the new product either moves across the life cycle or salespeople are asked to perform the job in a new way. The sales force needs to be trained to meet these new kinds of situations. Training provides the necessary skill to the salespeople to perform a job better and correct any lacunae in the sales force while executing their job responsibilities.