Sales promotion is a set of marketing technologies aimed to stimulate the demand in particular products and increase brand awareness.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.
Sales Promotion is best defined as “something extra that one did not expect to receive in the normal course of business”. This is to distinguish it from traditional advertising and marketing. The something extra takes many forms but most typical are contests, sweepstakes (prize promotions), premiums, giveaways, incentives, reward savings programs (points, mileage, etc), rebates and refunds.
A sale promotion is when a store offers merchandise at a discount that is usually planned well in advance even with the discount they’re usually getting a full markup Most of these promotions are planned for specific time periods in the year to generate increased floor traffic or increase sales on the Internet
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