This is a question to test your understanding of the subject of general marketing in an MBA Marketing interview, Your answer should be something along these lines.
Marketing is the process of recruiting new clients or customers to your products and services. The key term in this definition is “process.” Market research, advertising, selling, and disseminating your goods or services are all part of marketing.
This topic looks at how businesses manage their commercial operations in order to attract, retain, and grow customers by satisfying their wants and needs and building brand loyalty.
Marketing is an action or business of promoting and selling goods or services, including market research and advertising. Marketing is an essential component of an organization’s growth strategy. Many firms use marketing methods without realizing it as they try to promote themselves and increase sales of their product or service.
When asked, the majority of individuals have no understanding of what marketing is and mistake it for selling or advertising. While these aren’t necessarily false, they are part of the marketing process.
Marketing is a very broad term refering to any strategy that aids a company, brand, or individual in achieving their goals.