What is Market psotioning?

Market positionng comes under the 4P of marketing, market positionng is a strategic tool .Positioning refers to the customer’s perceptions of the place a product or brand occupies in a market segment. In some markets a position is achieved by associating the benefits of a brand with the needs of life style of the segments. More often, positioning involves the differentiated company’s offering from the competition by making or implying a comparison of the specific attributes.