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LogoutLead nurturing is the the process of educating and building trust with your prospects in order to guide them through the buyer’s journey.
The ultimate goal of lead nurturing is to provide your prospects with a unique experience that keeps them coming back for more and eventually converts them into customers.
The contacts with the target audience must be regular so that they can be impressed and converted into a potential customer for the future. Hence regularly monitoring of the target audience must be there.