What Is Facebook Advertising?

Business & Management
#1

Understanding Facebook

Facebook is a social networking website where people socialize with other people and share pictures and videos with them.

It allows you to send friend requests to others and accept other people’s friend requests sent to you. Once you both are connected, you can see what each other has to share.

Facebook for business uses a Facebook page rather than a Facebook personal profile.
There are few similarities but also many differences in how Fb pages and profiles work.

The main similarity is that both let us connect with the people but the major difference lies in how we are connected.

Facebook profile is a two-way relationship. One sends a request, the other accepts it and now both can see each other’s profiles.

On the other hand, in the case of a Facebook page, a fan likes your page (not sends a friend request).
Now they can see your page but you can’t. You can say it is a one-way connection.

Maybe that’s why it needs extra effort while advertising to attract those people to form this type of connection with your brand.

Understanding Advertising

Advertising is how you get your message across to your audience.

It’s the process of creative communication that makes your customers aware of your product’s unique value.

Not just making your products desirable to your audience, advertising also builds a unique connection between those two.

And this connection is what is responsible for increasing your sales.

This will make sure that your customers never forget about you.

Also, it will make them prefer you over others and build their loyalty to you.

So, when the two words are combined together, we get the definition of Facebook advertising.

Facebook advertising means using Facebook to find and retain customers for your product.