What is collaborative CRM?

In this system communication play’s a very vital role. Designed to improve customer experience by streamlining communication between the customer and the business as well as between sales, marketing, and other stakeholders. Collaborative CRMs make it easier to track and share customer data across all departments, which allows you to provide a consistent multi-channel customer experience.

A collaborative CRM helps you break out of data silos and work together more efficiently to improve customer satisfaction and marketing strategies.

Also known as Strategic CRM, this kind of tool can help you integrate data from internal and external teams to form a more cohesive sales strategy.

A collaborative CRM has two main parts:

  • Interaction management
  • Channel management