What Is Business-to-Consumer (B2C)?

Business-to-consumer (B2C) refers to the process of selling products and services directly to customers who are the end-users of the company’s products or services. The majority of businesses that sell directly to customers are referred to as B2C businesses. B2C became extremely popular during the late 1990s dot-com boom, when the term was mostly used to refer to online retailers that offered items and services to customers over the Internet. Business-to-consumer differs considerably from business-to-business, which refers to trade between two or more firms, as a business model. B2C used to refer to shopping in malls, dining out at restaurants, watching pay-per-view movies, and watching infomercials. The advent of the Internet, on the other hand, spawned a whole new B2C business channel in the shape of e-commerce, or the sale of products and services via the Internet. Despite the fact that many B2C firms were wiped out by the ensuing dot-com crash as investor interest in the industry waned and venture capital financing dried up, B2C giants such as Amazon and Priceline emerged victoriously. To guarantee that consumers return, every firm that relies on B2C sales must establish positive relationships with them. Unlike business-to-business (B2B) marketing efforts, which aim to show the value of a product or service, B2C marketing efforts must evoke an emotional reaction from customers.