Brand awareness refers to the term by how much your brand is popular in the consumer market. It is the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a brand name is connected to a product class.
For example when we name a company like apple first thing that pops up in our mind is that premium segment quality product. Hence apple has successfully created the brand image. Brand awareness constitutes a scenario when customers can see your brand or product and know that you provide the best solution to their problem.