What Is a Sales Lead?

A sales lead is a person or company who has the potential to become a customer. The data that identifies an entity as a possible buyer of a product or service is often referred to as a sales lead. Advertising, trade fairs, direct mailings, third parties, and other marketing activities provide businesses with sales leads. A sales lead isn’t quite the same as a sales “prospect” because a company would have to investigate and qualify the possible new client further to ascertain their purpose and interest.