What ido you mean by the term Market segmentation?

Business & Management
#1

Market segmentation is the process of The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market to be reached with a distinct marketing strategy.
It is done to divide thw target customers in various categories so that they can be Targeted individually and special attention can be given to the divided categories.