What ia market penetration?

Marketing penetration is a marketing strategy in which a growth strategy designed to enhance competitive advantage by developing low risk improvement or revisions to the percent product range. These are proactive moves designed to identify and target changing customer requirements, or reactive moves for market defense triggered by competitive actions.

Market penetration is a measure of how many consumers use a product or service when compared with the overall potential demand for that product or service. Market penetration can also be used to develop strategies employed to increase a particular product or service’s market share.