What does Product Management mean?

  • Product management is a field that has exploded in popularity over the last few years.
    More and more firms around the world realise that proper asset management is critical to overall corporate growth and innovation.

  • Product management is a process that a firm uses to oversee the development and launch of a product.

  • Product managers are in charge of the following disciplines as a broad field of management:

Product Development
Product Planning
Customer Research
Product Forecasting
Product Pricing
Product Launch
Product Marketing

  • Project management differs from product management. They are, nonetheless, comparable. Project management, like the former, is a multi-faceted branch of business management that involves various areas such as finance, marketing, strategy, and engineering.
  • The development of a new product or goods is the primary goal of product management. To be of value to the customer, this product must be better than what is currently offered, or at the very least be able to differentiate itself as unique.