What do you mean by key performance indicators KPI

Business & Management
#1

This tool is primarily used in goal determination ane to find out whether the Operations are working towards the set goals or not. It i metric a business measures its progress against when performing BI analytics to determine whether it is meeting its goals. The results are reported in the form of a dashboard or a scorecard report that enables executives, managers, and employees to assess performance, and whether a given goal (or metric) is being met, exceeded, or missed.

#2

KPI stands for Key Performance Indicators. This are measurable values of progress being made by an organisation, a project or an individual assigned a role.

KPIs must be SMART; Specific, Measurable, Attainable, Realistic/Relevant and Time-bound. That was they can easily be evaluated to determine if they are being met.

For example the KPI for a search engine optimization campaign could be the number of website visits that came from organic search.