What do you mean by cross selling term?

Cross-selling is when a sales rep finds more than one solution that will help a particular customer. This can either happen at the time of the first purchase or later on once the sales rep has created a relationship with the customer.Cross-selling is the practice of marketing additional products to existing customers, often practiced in the financial services industry. Financial advisors can often earn additional revenue by cross-selling additional products and services to their existing client base.