What do yoh mean by term CPI?

Cost Per Impression (CPI) is an advertising metric by which advertisers pay a bidding fee based on the number of eyeballs that are exposed to their ads. Commonly used in Google Adwords and Facebook Ads.

CPI in advertising is Cost-Per-Impression which is the amount that an advertiser pays for each advertisement, as a measure of the number of people who see or click on it (i.e. impression), regardless of whether they actually buy it or not.

It also stands for Cost per Installment, which is a strategy businesses use to bring new customers into their brand legacy by partnering with other companies and brands via cross-promotions and co-marketing campaigns. These partnerships allow companies to combine both parties’ customer bases for increased exposure and boost sales numbers through word-of-mouth marketing efforts.