What are three sales promotion strategies?

Business & Management
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#1

There are three types of sales promotion strategies’.

  • Push,
  • Pull or
  • a combination of the two.

A push promotional strategy makes use of*a company’s sales force and trade promotion activities to create consumer demand for a product.

A pull strategy attempts to get consumers to “pull” the product from the manufacturer through the marketing channel.

Combining Push and Pull

To bolster sales, try combining the two systems. For instance, offer your customers coupons, free gifts or a frequent customer loyalty incentive to drive traffic to your business. These activities fall under the “pull” strategy.

#2

There are three types of sales promotion strategies’. Push, Pull or a combination of the two.

A push promotional strategy makes use of*a company’s sales force and trade promotion activities to create consumer demand for a product. It involves convincing trade intermediary channel members to push the product through the distribution channels to the ultimate consumer via promotions and personal selling efforts. The company promotes the product through a re-seller who in turn promotes it to yet another reseller or the final consumer.