What are the steps to developing a content marketing strategy?

Business & Management
#1

To begin, figure out who your target audience is. Create a consumer persona for whom your material is intended. Then, based on that character and your company’s brand image, choose your company’s voice and the sort of material you’ll publish. To reach your target audience, your material must be both educational and helpful, as well as intriguing and engaging. And, after you start creating content, you’ll want to keep modifying your plan based on how effective each article is.