What are the roles of marketing channels?

Business & Management
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#1

A marketing channel is a set of interdependent organizations involved in the process of placing products and services with consumers.

The participants in the marketing channel provide a number of key functions which increase the effectiveness of placement through the channel. The functions are:

  1. information gathering and distribution
  2. product promotion
  3. arranging contacts and matching products to meet buyers needs
  4. negotiation of prices and financing the costs of the activities in the channel
  5. physical distribution of products through the channel.