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Logout1. Importance to the Organization:
The sales organization have many advantages; such as – (i) increase in sales, (ii) stability of customers (by their satisfaction), (iii) low supervision costs, (iv) stability of salesmen, (v) lowers advertisement costs, (vi) develop better relations between the customers and salesmen, (vii) organizational stability, (viii) increase goodwill of the firm, (ix) availability of able persons, and (x) sales employees will be loyal to the firm.
2. Importance to Sales Personnel:
They includes – (i) increase their efficiency, (ii) more remuneration- by way of commission, (iii) promotion chances- due to increase in efficiency, (iv) high morale- due to increase in remuneration and other benefits, (v) selling maturity- develops thinking power, (vi) others- such as, opportunity for personal development and advancement, increase in the product knowledge, etc.
3. Importance to Customers:
On customer’s point of view, the advantages include – (i) proper use of money- proper attention towards the customer’s problems, by the salesmen, (ii) customers get proper advices from the salesmen in their buying decisions.