Customer education doesn’t just boil down to one or two small benefits. Its positive effects are numerous. They’re also intertwined, and when done well, it feeds a much bigger machine, helping to fuel your business’s growth.
1. Demonstrates how to best use your product
It might be obvious, but the main gain is that it shows them how to best use your product or service.
You are providing them with details of the features they should use, how to effectively use them, and best practice advice that shows you are the solution for them.
2. Empowers your support team to have higher-impact conversations with customers
How much of your support team’s time is eaten up answering the same simple, arbitrary questions? We see this a lot as businesses are deep in support queries that waste time, money, and resources. Training solves this. You can provide the common answers for your customers with training, leaving your support team free to talk to your customers about more important issues and better serve them in the long-run.
3. Increases customer satisfaction
For a business, the key objective is to have happy customers. And that is what educating them does. Its most prolific benefit is that it gives them to the tools and support they need to be successful.
This success means they are more likely to be satisfied with your business; they’ll buy more and stick around for longer.
4. Strengthens your brand
With customer satisfaction comes the spreading of positive word of mouth about your business – the ultimate marketing tool. You become a go-to business for your product/service and subject matter.
Your happy, educated customers are more likely to reward you with a higher NPS rating, write glowing reviews, and recommend you to others, further nurturing your growth.
5. Helps your business to scale
Educating customers is a powerful way to scale and grow your business. Not only are more customers educated about your product, but you’re also doing it in an efficient way. Educated customers equals successful customers which, in turn, equals faster growth for your business.
