What are Marketing Funnels?

A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert.

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).

The marketing funnel is a visual representation of the process of converting leads into customers from the standpoint of marketing (and sales). Marketers cast a wide net in order to collect as many leads as possible, then nurture leads through the purchase process, narrowing down candidates at each stage.

Awareness - The most important stage of the marketing funnel is awareness. Marketing campaigns, consumer research, and discovery bring potential customers into this stage.

Interest - After leads are created, they progress to the interest stage, where they learn more about the firm, its products, and any useful information and research it offers.

Consideration - At this point, prospects have been converted to marketing qualified leads and are being viewed as potential customers, and steps are taken to ensure to create an intent of purchase.

Intent - Prospects must demonstrate that they are interested in purchasing a brand’s product to reach the intent stage.

Evaluation - Buyers make a final decision about whether or not to buy a brand’s product or services during the evaluation stage.

Purchase - Here, a prospect decides to buy and becomes a customer, and this is the final stage of the marketing funnel.