As the name suggests, you are trying to increase the brand awareness of your products here.
You want to reach as many people as you can with your ad and want them to learn more about you.
These are the kinds of ads you should do in the first stage of customer acquisition.
I have worked with many clients who had a tough time understanding the importance of these.
Every one of them wanted to jump directly to the third goal of conversion.
Every ad type is done for a purpose and as a business owner, you should pay attention to that.
You can’t make a person buy an unknown product that he has never even heard of.
Conversion will be a faraway thing, you might end up just annoying your possible customers and scaring them away.
That’s why you have to run ads reflecting the right goal. If you have a new product, you want to start with a brand awareness ad so people know you and your products better.
These can again be categorized into three categories which are –
- Brand awareness
- Local awareness
- Reach