Hello Everyone,
In last blog we explored about Storytelling, how it impacts positively on Brand Building and growth. If you have gone through that, do check it out. The link is provided below,
Link: Building Brands with Storytelling
In this, will share tips and tricks for improving Brand Building with Storytelling.
1. Get an expert.
Make sure you have someone on your team who knows how to market on social networking platforms. Social media rarely offers ROI if it’s not handled by an expert. The majority of brands don’t use social media to its full potential when it comes to data gathering. Hiring a professional to manage social media for you will ensure your storytelling reaches the right audience.
2. Lay out a three-month storyline.
Identify the ways your product or service will improve customers’ lives, and build a plan to capture the story. Studies show that most potential customers want ongoing content from a brand and 80 percent like having a chance to learn about a brand through custom content. A sequential storyline can be supported by a combination of still photography and video.
3. Pick a style that will define your brand.
Don’t get carried away when it comes to storytelling. Research from Siegel and Gale’s “Global Brand Simplicity Index” shows that consumers don’t appreciate complexity. In fact, 63 percent of consumers are willing to pay more to have a simpler experience. Too much variety in a marketing approach will unnecessarily complicate your storytelling, and customers will find it off-putting. Choose a tone, and stick with it. If you’re going with comedy, be comedic. If you’re shooting in black-and-white, don’t switch to color. Build some consistency so consumers know you’re reliable.
The only way to avoid disappearing into the crowded internet is to find a way to stand out. Storytelling is one of the most effective ways to do just that, and doing it with high-quality, professional video and images will bring you the customers who matter. So get out there, tell your story, and make your mark.
Thankyou.