Hello Everyone,
If you’re a direct-to-consumer business, your marketing campaigns need to tell a story.
In today’s world internet is a big, crowded place, which makes it easy to get lost in the mass of direct-to-consumer businesses jockeying for attention. Whatever people want to convey they use Social medias, Twitter, Instagram, Facebook, Snapchat, Telegram, YouTube, and many other different platforms. Market places have also shitted to online during these pandemic times. Amazon, Flipkart, Myntra, Zara, and furthermore are occupying the spaces. As a result, some slick, black hat marketers offer these businesses quick tricks. They’ve figured out how to make money by gaming the system to get customers’ attention, and they sell that attention at an extremely high cost to businesses desperate to stand out. These marketers might draw people to a site, but will they actually drive a sale?
Maximum of small businesses use outside SEO services, and 45 percent try pay-per-click advertising. But these marketing tools aren’t always effective on their own, and the traffic-pushing marketers get paid whether their client makes a sale or not. Direct-to-consumer companies make sales when consumers buy into the brand, and that doesn’t happen when they’re just clicking on a link. That happens when they’re hearing a story.
The quality of storytelling is more important than the quantity, and it’s possible a focus on storytelling will attract fewer people to your site than SEO marketing. But if the consumers who do visit spend more time learning about your brand, they’re more likely to become customers.
Every brand has a unique story and focus. Some stories are funny or clever; others are serious and touching. Some brands are selling a lifestyle; others are solving a problem. Whatever your story is, it’s unique. If you don’t share it, your customers will never get a chance to develop a relationship with you or your brand. And that story is what you need to get people thinking and talking about. Here’s how to do it.
Will explain more tips on How to engage, attract and connect with customers in next blog.
Link: Tips for Building Brand with Storytelling
Stay Tune.
Thankyou.