Should we create timely content or evergreen content?

Business & Management
#1

The answer is unmistakable…both! Current events and new developments in your business should be addressed in your content; this is a fantastic method to drive visitors to your site via social media and online searches. But it’s also crucial to develop evergreen content that will keep people coming back for months, if not years. Otherwise, your whole collection of material will become irrelevant just weeks after it is published.