Difference between Sales and Marketing
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The marketing journey is incomplete without a course and certification in Sales and Distribution. If a marketing effort does not result in an increase in sales, it is a loss-making exercise for the company.
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Sales is a demanding activity that necessitates going out into the field and devising strategies that will result in increased revenue for the company.
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Thus, a sales and distribution course serves as a foundational block for marketing students because it would be a futile attempt to master marketing if one did not get his hands dirty in the field.
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Only then would he be able to create a foolproof marketing strategy.
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One learns how to deal with distributors, which aids in gaining a thorough understanding of consumer needs and the best business model.
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It aids in the development of leadership abilities. This course’s primary goal is to teach distribution structure, retail operations, and sales force planning.