Etiquette refers to the rules of conduct and behaviour that should be followed by salespeople while engaging with clients or other employees.
Maintain a professional demeanour.
The salesperson’s clothing and grooming selections should be considered carefully. The image she projects to customers becomes part of the customer’s overall perception of the company’s products and services.
Don’t make others accountable to unreasonable deadlines.
A salesperson should never promise a customer more than he and the other firm employees participating in the transaction are capable of delivering.
Do respond to customer inquiries as soon as possible.
Ignoring a potential customer who indicates interest is the easiest way to lose a deal. Each customer, big or little, must be treated equally by the salesperson. If a little consumer is happy now, he or she can grow to be a larger customer later on, or, if not, a major customer of a rival.
Always Be Courteous
Salespeople are going to come with unpleasant or excessively demanding consumers. No matter how disagreeable the customer is, good etiquette demands the salesperson to remain patient and avoid getting dragged into an unnecessary argument.
If the salesperson answers in a similarly unpleasant manner, not only will the sale be lost, but the company’s image may be hurt as well, because the client may perceive the situation as the salesperson’s fault and tell others about his bad experience.
Make an effort to improve your listening skills.
A salesperson must not only be an engaging speaker or a persuasive persuader, but also a good listener, according to sales etiquette. The consumer must be seen as a distinct individual with distinct requirements. By honing his listening abilities, the salesperson may better determine what these individual demands are, allowing him to focus less on selling and more on assisting the consumer in making a purchase. He succeeds by resolving a customer issue.
Do Not Lie About Your Competitors
The drive to outperform the competition might sometimes cause a salesperson to lose her moral compass. In severe instances, she may make false statements regarding rivals’ products. The consumer may return to the rival to confirm what the salesperson claimed. When the consumer discovers that he was essentially lied to, the salesperson – and, more importantly, the organisation – loses credibility. The competition may retaliate by making false statements about the salesperson’s firm.