Product Owner vs Product Manager: What does a Product Owner focus on?

The term “product owner” comes from Scrum — an agile framework for building and sustaining complex products. As defined by the official Scrum Guide, a “Product Owner is responsible for maximizing the value of the product resulting from the work of the Development Team.”

The product owner is the sole person responsible for backlog grooming. Apart from that, the product owner also does the following:

  • Turns customer pains and problems into actionable user stories, prioritize the user stories, and arranges user stories in the product backlog.
  • Constructs and prioritizes production processes to ensure that the development team is clear on what to work on next.
  • Attends all agile and scrum meetings to ensure that development work is aligned with the roadmap set by the product manager.
  • Communicates the voice of the customer to the development team.
  • Provides feedback on the validated roadmap to the product manager.

While the product manager has a highly strategic role and is accountable for the whole product lifecycle, the role of the product owner entails a more narrow focus and closer work with the development team.

The role of the product manager is, among other things, customer-facing. Conversely, the product owner works primarily with the production team to ensure that development processes align with the product roadmap.

Simply put, the product manager decides what products to build next, and the product owner helps the development team to build the products.

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