Even for positions as hands-on as product management, books are a valuable source of information. The most difficult subjects are sometimes expressed in the simplest of terms by authors. You can growth hack all your practices by using examples, real-life scenarios, take-outs, and tips/hacks. Or, in the worst-case scenario, you’ll begin to view product management from a new perspective. Who knows, one statement may be the key to the breakthrough you’ve been looking for!
a) The Everything Store: Jeff Bezos and the age of Amazon
Amazon is one of the dream companies for every aspiring product manager to work with. As a B school student, it does not come to me as a shock because talking to all the interested students, I realize that the breakthrough products that amazon has in the market, every product manager would want to be a part of the organization.
b) Hooked: How to build habit forming products
Many product managers, as well as designers, marketers, and company founders, are likely to be fans of Hooked. It’s a must-read book for anybody who wants to understand what makes people tick and how to develop products that keep them coming back, as the title indicates. The Hook Model, devised by author Nir Eyal, provides a clear framework to get customers Hooked to your product. He demonstrates how to put his ideas into practice in your own work. In that sense, it’s a useful book.
c) Inspired: Creating products customers love
This is one of my personal favorites, I can pen down the answers this book will give to you in your product management journey
Why do certain goods achieve greatness while others fail to do so?
Finding a product that is valuable, usable, and feasible is the first step in creating amazing items. It’s not worth developing anything if you can’t do this. What factors do you consider when deciding which product prospects to pursue? How do you know the product you’re asking your engineering team to produce is going to be a success? How do you figure out what the bare minimum product that will be successful is? How do you balance the expectations of firm executives, consumers, sales, marketing, engineering, design, and other stakeholders? How can Agile methodologies be applied to commercial production environments?