Is there a difference between B2C and B2B content marketing?

Business & Management
#1

Both yes and no. The goal is the same in each, but because the audience is varied, your material will be different as well. B2B material – though not necessarily – has a more professional and businesslike tone, and the themes are, of course, more business-oriented. B2C content, on the other hand, is typically more conversational, with a wider range of themes.