HOW GENERAL MARKETING HELPS ?
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This may sound strange, but capturing the true essence of what is required to succeed in any domain of marketing would be a pipe dream without understanding each component of marketing.
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Each specialization, whether Brand Management, Marketing Analyst or Strategy Consultant, would necessitate a thorough understanding of the most fundamental marketing concepts.
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The 4Ps (Product, Place, Price, and Promotion), the 5 Cs (Company, Customers, Competitors, Context, and Collaborators), the marketing funnel, the BCG matrix, the fundamentals of segmentation, targeting, and positioning, Porter’s model, and the Ansoff Matrix must all be memorized before even considering a career in marketing.
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Breakthrough Advertising by Eugene M. Schwartz is a book that can be read. It offers a stimulating discussion of human psychology. When subjected to a set of stimuli, human psychology remains constant indefinitely, and human interactions are well defined. This can assist a marketer in developing strategies to persuade consumers to buy.