How to Prepare for MBA Placements in Marketing

Functional Skills connecting to Company: MBA placements are most common in November and December. Students who have spent one and a half years at university and have studied most marketing disciplines should be familiar with the majority of theories and concepts. Now is the opportunity to set yourself out from the crowd.

1. Perform in-depth research on the company’s goods from the start, aiming to understand how many products and services of the company have succeeded and why others have failed; this is critical information to have when it comes to new launches and case studies. Meeting with some of the company’s previous dealers or C&F agents can help with this.

2. Start by going over critical topics from your textbooks, such as strategic marketing, the four P’s of marketing, marketing communication, consumer behaviour, and digital marketing, to name a few. It is essential to demonstrate the relevance of these concepts and relate them to the company’s goods. The majority of marketing jobs start in sales. Understand sales and distribution concepts, as well as how to apply them.

3. Know your competition: It’s critical to be aware of your competitors’ products, policies, and pricing, among other things. Keep up to current on an industry by reading newspapers daily.

Soft Skills: This generally includes:

  • Properly prepare your résumé.
  • Grooming.
  • Maintaining the most extraordinary possible conduct during the placement days on campus.

Draft Your Resume Carefully - A CV in the hands of a recruiter has a shelf life of 6 seconds on average. It would help make your CV stand out among a stack of papers. Make important things in your resume bold and write short, to-the-point sentences. Every time you go in for a Placement interview, rewrite your CV based on the position’s requirements. As a fresher, your CV should not exceed two pages.

Prepare some general inquiries: “Tell me about yourself” is a question that appears in 99 percent of interviews. This question, believe me, determines your fate. The following essential question may be “Why Marketing,” and you may be asked to “Sell a pen to them.” Prepare all of these questions ahead of time. More group talks on the hot subjects are needed. Keep track of it.

Start by physically uplifting oneself — have a great haircut and, if necessary, a facial massage the day before the interview. During the interview, your face should be radiant. Purchase new clothing that fits you properly.

Critical Thinking: Thinking critically will put you ahead of the competition. Try to answer the question during the interview critically.

Keep up to date: Read at least one newspaper regularly. Following marketing-oriented blogs or websites will give you an advantage.

The Company: Understanding the company, you are applying for is a necessity. Do detailed research on the company`s products from the beginning, attempting to determine how many products have succeeded and why others have failed; this is vital to know about new launches and case studies. ‘Euromonitor’ and ‘CRISIL Reports’ can be beneficial in doing all this research. Try to understand the target group and target market of the company.

The Concepts: Begin reviewing concepts from your textbooks, such as strategic marketing, the four P’s of marketing, marketing communication, consumer behaviour, and digital marketing, to name a few. It is important to demonstrate applicability and connect these concepts to your company’s products. Most marketing positions start with sales. Therefore, make sure you have a good understanding of the concepts of sales and distribution and their applicability. “Marketing management” by “Kotler” is a great help in understanding these concepts. Interviewers may ask questions about these concepts, provide scenarios, or ask them to apply these frameworks to create a successful marketing plan right away.

Competition: When preparing your business, it is important to understand your competitors, their products, policies, prices and more. Read the Mainichi Newspaper to get the latest information on the industry.

Interpersonal Skills: This typically includes proper resume preparation, training, and the best possible abilities during an internship on campus.

Resume: Generally, a resume lasts for 6 seconds in the hands of the recruiter. It’s useful to make your resume stand out from a stack of paper. Bold important terms and write concise and accurate sentences.

Important Question: Almost every interview begins with the question “Tell me about yourself.” This question believes in me and determines your destiny. The next important question may be “Why marketing?” Please prepare all these questions in advance.

Group Discussion: Try more group discussions about hot topics with your friends. Track the time you are talking. Familiarity with the current situation can be very helpful in both group discussions and interviews.

Critical Thinking: With critical thinking, you are one step ahead of your competitors. Try to answer common questions critically in the conversation.

Parting Advice: Express D-day calmly and confidently. Sooner or later, the debris will fall into place and the sun will illuminate you.