How to perform content audit?
The basic steps for performing a content audit: content inventory (requires a content audit spreadsheet), data gathering, data analysis.
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Step 1: Define Your Goals and Metrics.
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Step 2: Take An Inventory of Your Content.
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Step 3: Collect and Analyze Data.
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Step 4: Draw Up An Action Plan.
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Step 5: Adjust Your Content Marketing Strategy.
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Scale Your Content Marketing.