How to perform content audit?

How to perform content audit?

The basic steps for performing a content audit: content inventory (requires a content audit spreadsheet), data gathering, data analysis.

  1. Step 1: Define Your Goals and Metrics.

  2. Step 2: Take An Inventory of Your Content.

  3. Step 3: Collect and Analyze Data.

  4. Step 4: Draw Up An Action Plan.

  5. Step 5: Adjust Your Content Marketing Strategy.

  6. Scale Your Content Marketing.