How to implement social selling strategy?

One of the trendiest sales industry trends in recent years has been social selling, in which salespeople use social networking to connect with the appropriate prospects and form deeper, more meaningful connections. This is mostly due to the rise of social media. However, many companies are discovering that incorporating a social selling technique into their sales training programmes is a difficult task.

1) Going beyond social selling strategy
One of the single biggest obstacles to successful social selling training is the popular misconception that this type of training is just a type of tool training for social media platforms like LinkedIn, Facebook, and Twitter. Not only is this a mistake in terms of covering all of the social selling aspects that need to be included, but it also makes salespeople much less receptive to the training that is provided to them, reducing its effectiveness.

2) Performance Assessment & Offer feedback
Finally, you must take efforts to assess social selling performance, since this will help you determine which elements of your sales training and coaching need to be improved. Your team’s social selling success, as well as the performance of individual members, must be evaluated on a regular basis. You may utilise sales coaching to create individual targets and solve particular problems once you have performance metrics.

3) Adopt a dynamic approach
Although social selling encourages salespeople to develop their own voice and brand, it is critical not to misinterpret this as a haphazard or casual approach. To effectively integrate a social selling technique into your sales training programmes, you’ll need to take at least a formal, and ideally a dynamic approach, where basic concepts are reinforced and performance is monitored.