TECHNICAL KNOWLEDGE IS NOT EVERYTHING
One may excel at Search Engine Optimization, PowerPoint presentations, Excel, email marketing, digital marketing, and so on. He could be a master of all trades. But, as demotivating as it may be, at the end of the day, we’re only one person.
BE A TEAM PLAYER
- Everything revolves around teamwork. A consistent collaborative effort is required for any venture to be successful.
- It’s difficult to come up with a perfect strategy without having multiple points of view.
LEARN TO DELEGATE
To perform better, one must be able to delegate tasks to his or her team members. It is also critical to have the right mix of people on your team. Their efforts should be mutually reinforcing so that the total output exceeds the sum of the individual parts. There may be disagreements, which is a good thing because it forces the team to think outside the box and come up with novel solutions. That is the key to a successful marketing career.