How brands are using Metaverse marketing?

Metaverse marketing is most popular during the time of pandemic. It is an immersive, digital environment having virtual avatars which represent actual people. The Target group of marketers are millennials and Gen X who love to engage in new products and technologies. Brands are getting great engagements from metaverse marketing. Many people are investing in blockchain technology. NFT is the new trend and brands have a great marketing opportunity. Iconic fashion brand Gucci auctioned its first NFT in an online auction with a sale price of $25000. “Gucci Aria” shows features of many layers of the Gucci legacy. Nike acquired a brand called “RTFKT” which is popular for making custom sneakers for the gaming enthusiast. It will help Nike to launch its digital collection. It will get launched within “Nikeland” which is a 3D space created within the Roblox gaming platform.