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LogoutAnyone interested in pursuing a career in digital marketing should read this. The first step is to learn the fundamentals of digital marketing. Everyone will learn what social media advertising is and how to create leads with it, but how it affects the company is a different story. It takes about a year to figure out how a company grows. It’s pointless to know how these tools function until you learn how to use them. Someone new to digital marketing will be able to generate traffic on the platform, but it will take a long time for them to see the commercial consequences. The failure to generate a continuous stream of revenue is the primary reason why most people lose interest in digital marketing. One will learn Google Analytics, Google Ads, Facebook Ads, and other essential tools, but if no profit is generated, a career in digital marketing is doomed.