Explain how to prioritize work when everything is a priority?
A very relevant question in current times however it rarely happens that "everything is a priority " and in actual it “seems” to be top priority arising due to sudden increase in work -load / accumulation sometimes due to procrastination (it happens with lot of us). A good way will be to engage in communication and delegation whenever faced with such situation. Have an open discussion with concerned stakeholders on prioritization of task A/B/C in case you are unable to do it yourselves and ensure that there is perfect alignment between your priorities and organization’s / team’s priorities. Another way to manage it is by delegation where seemingly transactional tasks can be delegated to a fellow team member / your reportee .
If there is enough time, then accomplishing all the tasks is the best result. It is indisputable. But in limited time conditions, you can not even start the most unimportant things from the end of the list. It’s like in chess - sacrificing a piece for the sake of victory. Also, in business, learn to sacrifice the secondary to work with the main. Secondary tasks can be done incompletely or, altogether, can be abandoned. When there is not enough time, it is better to do the main thing appropriately than try to do everything.